Kaija is a well-known brand in Latvian and foreign markets, providing innovative and high quality canned fish products in the market. The product line of salmon salad is a successful result of special recipes, yet similar products are provided only by Western manufacturers. Our task was to create such packaging design, which could bring a message about the quality and varied tastes of the product, as well as arouse interest to try it. In the packaging design there were used vivid colors, making the product line more visible in the shop shelves.