For the interesting product of Celeste – tuna pate with crackers, we decided to outplay the product taste names in the design concept: Japanese-style Caribbean style, Norwegian style, with landscape illustrations representing the regions, creating the mood and feeling about the expected taste. As a challenge was a client’s wish to put an image of a young lady on the package, which we successfully used by connecting the landscape images with the character of suitable girl. Of course, we did not forget about the cracker with the delicious pate!